Sponsored Big Same ("If You Loved...")
A Sponsored Big Same is a co-branded editorial placement that draws a through-line between a partner's title and something our readers already love. The format pairs a TV show, movie, or book with a recommended title — flanked by shared themes, vibes, or plot elements that make the connection feel earned, not forced.
It's a natural fit for book publishers looking to reach entertainment fans, or streaming partners cross-promoting into reading audiences. Our team writes all copy, including the connective themes; partners provide the title pairing and campaign direction.
Examples
- Coming soon

How It's Built
All custom newsletter placements are written, designed and built by our in-house content team.
Our advertising partners review, provide feedback on and approve all newsletter assets before they deploy.
Client Assets Required
- Partner title (the book, show, or film being promoted)
- Title art
- Suggested "If you loved..." comp title, or direction on the audience/vibe to match
- Key Messaging / CTAs
- Click-thru URL
Tags Accepted
- 1x1 Pixel Impression Trackers
- Click Trackers
Asset Specs
| Item | Description |
|---|---|
| Title art | 1200x1800px .PNG or .JPG, < 10 MB |